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About Us

Who are we ?

BENJAMIN was founded in 1980 and specializes in importing and trading socks, tights, pyjamas, slippers, personal accessories and underwear. Our 15,000 m2 warehouse and offices are ideally located in the Paris suburbs, at the junction of the main roads.


We are present throughout France, Europe, the Middle East and Africa. Our customer base is just as diversified, covering a wide range of retailers, chain stores, as well as the largest GSA and GSS buying groups, from 100 to 800 stores.


We also market products for the whole family, under licenses such as Kappa, Sergio Tacchini, Lotto, CxL by Christian Lacroix, Infinitif, Disney, Marvel, Star Wars, Patrouille, Peppa Pig and many others.

Our history ?

Our company, founded in 1980 by Benjamin Barbieri, is a French import and trading company. It will celebrate its 45th anniversary on May 31, 2024, testifying to more than four decades of existence and evolution. Over the years, the company has undergone significant expansion, developing its export activities across Europe and internationally. Today, we are proud to boast over 7,000 points of sale worldwide, with over 1,500 items immediately available from stock. In 2022, the company took a new turn and became Benjamin by AF Trade, when Florent Bavdek took over the management of the company after 20 years with the company and many years on the management board. Benjamin by AF Trade represents a new era for our company.

Our values ?

Our company is guided by core values centered on a warm, family approach, as well as a close relationship and constant partnership with our customers. We are firmly committed to providing exemplary service and respecting the environment. Satisfying the end customer - our customers' customers - is at the heart of our approach, and the key to our success. For over 40 years, we have enjoyed a loyal and trusted customer base, covering both national and international markets.

Our expertise ?

With over 40 years' experience and thanks to the remarkable expertise of our stylists, BENJAMIN BY AF TRADE has established itself as a partner of choice in international distribution. Our company stands out for the diversity of our collections, our exclusive brands and our licenses, which are continually developed and updated by our stylists to capture the latest seasonal trends. Every season, we dedicate ourselves to the development of new ranges and designs, in order to stay in step with current trends. This commitment has enabled us to offer over 1,500 references, ensuring a product offering that precisely meets your tastes and desires.

Where are we ?

Our head office is located at 11 rue Poissonnières in Paris. We also have substantial premises in La Courneuve, on the outskirts of Paris, with warehouses and offices covering an area of 15,000 m². We warmly invite you to visit our two showrooms to find out more about our products. During your visit, one of our sales representatives will be happy to accompany and guide you, if you wish.

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